Excellence and Innovation in Public Relations and Communications Course

Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

Awareness of participants of the inevitability of creativity and innovation to advance the activities of public relations and communications and convince them to abandon traditional practices, provide participants with modern trends in contemporary public relations practices. Develop the creative and innovative capabilities of the participants to effectively practice new public relations and good communication activities.

Who should attend?

Public relations officials in government agencies, departments and organizations.

Course content:

• The difference between analytical thinking and creative and innovative thinking in public relations and communications.

• Elements of creativity and innovation in the practice of public relations and communications activities.

• Scientific and practical methods of creativity and innovation in the practice of public relations and communications activities.

• The main aspects of public relations in light of the new transformations.

• Public relations and communications in dealing with rumours.

• Public relations and communications to improve the organizational environment.

• Public relations and the application of the total quality management system.

• Public relations, communications and simplification of procedures.

• Public Relations and Crisis and Disaster Management.

• Public relations and rationalization of administrative decisions.

• Public Relations and Organizational Conflict Management.

• Public relations and effective negotiation behaviours.

• Public relations and management of meetings, seminars and conferences.

• Public relations and administrative development.

• Public relations and requirements for obtaining ISO 9000 and 14000 certificates.

• Public relations, protocol rules, ceremonies and etiquette.

• Obstacles to creativity and innovation in the practice of public relations and contemporary communications.

Training methods:

• Case studies and practical exercises

• Role-playing

• Work simulation exercises

• Related videos

• Visual display

• Group workshops

• Guidance

Preparing the training bag

• At Strategic Vision Training Center, we are always keen on providing the best standards for the training content we offer

• Each program and training bag should include several axes:

           Analysis - Design - Development - Implementation – Evaluation

• In addition to, specialized team in designing training materials with the best quality standards which is appropriate to the needs and variables of training

Preparation of the training environment

One of our top priorities

• Choosing a training site, which is easy to be accessed by the trainees and that the training halls are suitable for the training program in terms of quality and luxury standards that we are keen on

The following factors are taken into consideration when choosing a training hall:

•  General atmosphere (space - system - ventilation)

•  Equipment of the hall (a place for rest periods - the quality of the offered food and beverage)