Planning and Implementing Media Campaigns Course

Planning and Implementing Media Campaigns Course

Date:

13-Jul-2025

Duration:

Days 5

Location:

Cairo
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Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objectives

Providing participants with information and modern methods in planning, managing, implementing, selling and marketing media campaigns.

Who should attend?
Those working in the radio, press and television media, public relations, marketing, insurance, press education and development.

Course content:

  • Human communication (spoken, written, signs and body language)

  • Self, personal, public and administrative communication.

  • Communication objectives (change information, trends and behavior of the public).

  • Media campaigns (definitions, design and management).

  • Practical steps for designing, producing, selling and marketing information materials).

  • The media campaign means (audio-visual and audio-visual).

  • Evaluation of the media campaign.

Training methods:

  • Case studies and practical exercises

  • Role-playing

  • Work simulation exercises

  • Related videos

  • Visual display

  • Group workshops

  • Guidance

Preparing the training bag

  • At Strategic Vision Training Center, we are always keen on providing the best standards for the training content we offer

  • Each program and training bag should include several axes:

           Analysis - Design - Development - Implementation – Evaluation

  • In addition to, specialized team in designing training materials with the best quality standards which is appropriate to the needs and variables of training

Preparation of the training environment

One of our top priorities

  • Choosing a training site, which is easy to be accessed by the trainees and that the training halls are suitable for the training program in terms of quality and luxury standards that we are keen on

The following factors are taken into consideration when choosing a training hall:

  •  General atmosphere (space - system - ventilation)

  •  Equipment of the hall (a place for rest periods - the quality of the offered food and beverage)

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